WhatsApp Business API replies cost money from 1 October 2026
Service messages sent inside the 24 hour window will be billed at the Utility template rate. What changes, how bots are affected, and how to keep the cost down.
Zacx Team4 min read
Blog
Notes on WhatsApp marketing, customer conversations, and running a business on messaging, from the Zacx team.
Service messages sent inside the 24 hour window will be billed at the Utility template rate. What changes, how bots are affected, and how to keep the cost down.
Zacx Team4 min read
Zacx went live in June 2025. What we built in the year since, why customers who left came back, and what we are committing to from here.
Zacx Team3 min read