This is the first post on the Zacx blog. It comes more than a year after we went live, because the year went into the product.
Zacx launched in June 2025 from Hyderabad, on the official WhatsApp Cloud API. The tools businesses in India were paying for at the time had a pattern. Expensive plans. Markups hidden inside Meta’s message rates. Numbers lost to unofficial gateways. Support that stopped answering after the payment cleared. We built Zacx to be the platform where none of that happens.
What a year of building looks like
Most of the work was not visible. It was the inbox loading fast on a weak connection. A broadcast to 20,000 contacts landing without tripping Meta’s limits. An automation builder a front desk can learn in an afternoon.
Some features shipped, were used by real businesses, and were then rebuilt from scratch because the first version was not good enough. That cost us time. It was the right call every time.
The result is a platform we are proud to put in front of anyone. Businesses and agencies across India run their customer conversations on Zacx, from single-owner shops to agencies managing dozens of client accounts. We are comfortable saying it is one of the easiest pieces of business software you can use in India, and the people who tell us that are the same customers who tell us, quickly, when something is not right.
What reliability means here
Reliability is not a feature on a list. It is the reason a business picks a platform and the reason it stays. So we hold ourselves to standards you can check.
- Official infrastructure only. Every number on Zacx runs on the official WhatsApp Cloud API. No scraped sessions, no gateways, no risk to the number your customers already have saved.
- The bill reads the way it was quoted. Meta’s per-message rates are published on our pricing page and passed on without markup. Monthly means monthly. Nothing turns annual at checkout.
- Support that answers. 10am to 6pm IST, staffed by people who know your account by name. We publish the hours rather than promise 24/7 and go quiet.
- Your data is yours. Export it, delete it, take it anywhere. Government and regulated businesses can run Zacx on their own infrastructure.
The customers who came back
Businesses cancel. That is normal in software. What stood out this year is how many of the businesses that left came back within a few months.
Some tried a cheaper tool. Some were promised more somewhere else. The reason they returned was almost always the same: the bill elsewhere did not match the quote, or a support ticket sat unanswered for two weeks, or a number got flagged on an unofficial gateway. They remembered that none of that happened here.
We treat that as the clearest signal we have. The things we chose to care about are the things that matter.
What we are committing to
Starting today, we are going to talk more.
This blog will carry product updates, Meta pricing changes as they are announced, and practical guides on running business communication well. The kind of writing we wish had existed when we were working this out ourselves.
Requested features are the roadmap. The list our customers built over the year is long and specific. If you asked for something and have not seen it yet, it is in the queue, not forgotten.
We will build alongside the industry. Business communication in India is moving fast, with Meta’s pricing shifting, new channels arriving, and AI entering the inbox. We would rather help get this right, with the other companies working on the same problem, than compete on noise.
Thank you
To every business that trusted a young company with the line its customers call: thank you. To the ones who left and came back: it meant more than you know.
If you are choosing a platform on reliability, we want to be the obvious answer. Start a free trial, or message support and talk to a person. Both are open today.