Broadcast Retargeting

Target the right contacts based on how they engaged with your broadcast. Broadcast Retargeting is live on every Zacx account today.

• Retarget by status. Reach the contacts who were sent, delivered, read, replied or failed, each as their own audience.
• Follow up with high-intent leads. People who read or replied are already interested. Continue the conversation with a message that fits where they are.
• Recover missed opportunities. Retry failed contacts with a new message and bring them back into your campaign.

One broadcast. Different audiences. Smarter follow-ups.

How to use it

1. Go to Broadcasts and open a previous broadcast.
2. Scroll down to the Delivery Reports section.
3. Select a message status, for example Sent, Read or Replied.
4. Click Retarget “Sent” Contacts (the button matches the status you picked). A new broadcast opens on the template selection page with that audience already set, and you launch it as usual.

New to broadcasts? Start with the broadcasts guide.