---
title: "Broadcast Retargeting"
description: "Follow up with the right contacts based on how they engaged with your last broadcast. Sent, delivered, read, replied or failed."
date: 2026-09-17
tags: ["announcement", "broadcasts"]
---

> Documentation Index
> Fetch the complete documentation index at: https://zacx.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Broadcast Retargeting

![Introducing Broadcast Retargeting in Zacx](/Zacx_Broadcast_Retargeting.png)

Target the right contacts based on how they engaged with your broadcast. Broadcast Retargeting is live on every Zacx account today.

- **Retarget by status.** Reach the contacts who were sent, delivered, read, replied or failed, each as their own audience.
- **Follow up with high-intent leads.** People who read or replied are already interested. Continue the conversation with a message that fits where they are.
- **Recover missed opportunities.** Retry failed contacts with a new message and bring them back into your campaign.

One broadcast. Different audiences. Smarter follow-ups.

## How to use it

![Retargeting contacts from the delivery reports of a broadcast](/Zacx_Broadcast_Regargeting_Steps.png)

1. Go to **Broadcasts** and open a previous broadcast.
2. Scroll down to the **Delivery Reports** section.
3. Select a message status, for example Sent, Read or Replied.
4. Click **Retarget "Sent" Contacts** (the button matches the status you picked). A new broadcast opens on the template selection page with that audience already set, and you launch it as usual.

New to broadcasts? Start with the [broadcasts guide](/docs/broadcasts).

Source: https://zacx.io/changelog/2026-09-17-broadcast-retargeting/index.md